It’s a cinch to create a YouTube video that stands out from all the memes, music videos and mukbangs on the platform. You don’t even have to watch a tutorial to learn how – just check out these handy tips.

Turn it into a Short
Get more mileage from your content by editing a full-length video into a Short. You can edit and post your YouTube Shorts right in the app. Tap the plus sign button, choose Create Short, open the video editor to record or upload clips, then add filters, effects and captions.
If you upload a video in portrait orientation, YouTube will automatically categorise it as a Short, which will give you full access to the app’s complete suite of editing tools.

Add some sparkle
Turn those videos into a polished story ready for the social media spotlight with Vixer. Easily speed up or slow down footage, add styled text and borders, and choose from a massive library of royalty-free music.
Videoleap adds gorgeous effects (think lens flares, prisms and pixelation) as well as cool text animations that fade out to the background and look amazing.
Splice is optimised for content creators and social media feeds. Replace the backgrounds of your videos with the Chroma Key feature, create layered effects with the easy-to-use masking tool or make your own fancy documentary that automatically pans across your photos.

Create the perfect thumbnail
Both Adobe Express and Canva offer templates for YouTube thumbnails (1280 x 720 pixels). Adobe Express gives you powerful tools for creating something from scratch. Opt for Canva if you’re looking for premade templates with animations you can edit to your liking.