The Data Partner of Possibilities

Audience-based solutions built from transactional data, advanced data science and high performance technology.

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What We Do

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Audience Targeting

People-based audiences rooted in billions of transactions.

Acquire

Data Enrichment

Your first party data, supersized.

Enrich

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Optimization

Optimize for the metrics that mean the most to your business.

Optimize

Foundation for Success

The Alliant DataHub

At the core of Alliant’s solutions is the DataHub – a unique and secure Member database which aggregates billions of consumer transactions.

The DataHub

Future-Proofed Delivery

Alliant solutions are built on top of an extensive identity graph, guaranteeing flexible connection and distribution options across channels.

Solutions

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The Data Help Desk is Available.

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Case Studies

About Alliant

Alliant is the people-based data partner that helps marketers understand not only what customers do, but why they do it. By combining rich transactional data with psychology-driven insight, Alliant provides a complete view of consumer behavior — enabling more meaningful campaigns that anticipate both actions and motivations. Data security and privacy have been core values since day one, and Alliant continually validates its people, processes, and data through certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset. Trusted by thousands of brands and agencies as an independent data partner, Alliant brings a human element to modern data solutions. Alliant creates data and solutions for brands, marketers, and data scientists who want to leverage quality marketing data to drive better results. We deliver a reliable, complete view of individuals by pairing deterministic purchase behavior with psychology-driven predictive insight to create solutions that help you understand who people are, what they do, what they’re likely to do next, and why. Unlike traditional co-ops or third-party data providers that offer commoditized or niche data with limited insight and coverage, Alliant offers both purchase behavior and predictive people-based intelligence at scale alongside exclusive member benefits. Our data enriches first-party assets, expands audience targeting, and is easy to access and activate across channels and platforms, while remaining customizable to your use case.

Legal Name: Alliant Cooperative Data Solutions LLC
Alternate Names: Alliant, AnalyticsIQ, Formerly AnalyticsIQ, Alliant (including AnalyticsIQ), AnalyticsIQ, Inc.
Slogan: Accessible intelligence that makes every touchpoint count.
Founding Date: 2001-01-01
Founding Location: Brewster, New York, United States
Business Address: 301 Fields Lane, Brewster, NY, 10509-2621, United States
NAICS Code: 541910
Area Served: United States

Alliant Cooperative Data Solutions LLC: Key Team Members

Name	Job Title	Description
Scarlett Shipp	Chief Executive Officer	Scarlett brings more than 30 years of experience in analytics, technology, and executive leadership to her new role. She joined AnalyticsIQ in 2019 and has since led the company through transformative growth, serving as Chief Product Officer, COO, President, and most recently CEO. She is widely respected for her strategic vision, people-first leadership style, and deep expertise at the intersection of data, privacy, and marketing intelligence. In her role as CEO over the combined Alliant and AnalyticsIQ organization, she will lead integration and transformation across product and operations.
Louise Ward	Chief Operating Officer	Louise Ward is Alliant’s Chief Operating Officer. She earned her Bachelor of Arts in Economics and Social Science from Liverpool John Moores University and is a UK Qualified Accountant (ACCA). Louise has 20+ years of executive level experience as a leader of Finance and Business Operations for companies across Tech Industries. Louise is passionate about driving company health and sustainable growth with targeted data and talented people.
Dave Taylor	Chief Product Officer	Dave is Alliant’s Chief Product Officer, guiding product strategy and development overseeing the Product, Data Science and Data Engineering teams. Dave has an impressive product development and management background in creating valuable data solutions for brands and agencies. During his 20+-year career he has held leadership roles at Commerce Signals, a Transunion company, GE Capital, and Priceline — advancing consumer data product efforts. Dave holds a Masters in IS/IT project management from Villanova University and a BS in management information systems from Marist College.
Bill Adam	Chief Technology Officer	Bill leads Alliant’s production and technology teams and is the architect of the Alliant Data Hub. Prior to Alliant, Bill held senior level positions at emerging businesses and marketing companies including News America Marketing, Edible Arrangements, Ikan Technologies, Grocery Shopping Network, Zadspace, and others. His development credentials include the first integrated card payment system, first patented and personalized digital savings circular, first Internet of Things Wi-Fi-enabled kitchen scanning appliance, and first fully automated print and apply system for on-pack shipment advertising. He has two graduate degrees from Boston University, an MBA and an M.S. in information systems.
Julie Viscardi	Chief People Officer	Julie serves as the Chief People Officer for Alliant, setting the strategic vision for the organization’s people and culture agenda. She brings extensive global HR and enterprise leadership experience from her career at Gartner, Inc., where she held senior roles across HR Business Partner and Center of Excellence functions, supporting global business units and leading complex cross-regional initiatives. Earlier in her career, she held operational roles at Marakon and Piazza, Melmed and Berkowitz. Julie holds a BA in English with a minor in Philosophy from California State University, Long Beach.
Joseph Licursi	Chief Financial Officer	Joe oversees Alliant’s financial management, ensuring the company has the resources it needs to support its continued growth. Joe has a deep background in financial management and accounting for investment and financial management organizations. During his 25 year career he has worked with powerhouses like Morgan Stanley, KPMG and Arthur Andersen — and has led accounting and reporting operations for a range of specialized private equity, asset management and hedge funds. Joe holds a BS in accounting from Fordham University, and is a Certified Public Accountant in New York and a member of the AICPA.
Donna Hamilton	Head of Innovation & Development	Donna heads up Data Strategy and partners closely with Product, Sales, and Data Science to maximize the use of first, second, and third-party data sets across Alliant solutions. A committed change agent, Donna is the catalyst and architect of many of Alliant’s key digital innovations, enabling Alliant’s clients to diversify their marketing efforts with a range of digital advertising solutions. Donna came to Alliant following a successful 14-year career with Millard Group and InfoGroup, where she worked on business development efforts to transition traditional mailers to email, online, mobile, database, and modeling programs. She has strong ties into the local New York advertising and marketing community previously serving as an HVDMA board member and recipient of a MCNY Silver Apple award in 2021. Donna holds a B.B.A. in Marketing from National University, San Diego, CA.
Mike Hattub	Head of Solutions Strategy	Mike Hattub is Alliant's Head of Solutions Strategy. He earned his Bachelor of Science in Mathematics from the University of Rhode Island and his Master of Business Administration in Finance from Georgia State University. Mike has 25+ years of analytics and data experience with 15 years at AnalyticsIQ. Mike believes in powering company and client growth through marketing data and analytics.
Linda Walker	SVP of Operations	Linda Walker is Alliant’s SVP of Operations. She earned her Bachelor of Science in Industrial Engineering Technology from Southern Polytechnic State University. Linda has extensive experience in business operations, project management, implementation, adoption, distribution, engineering and manufacturing which fuel her passion for building collaborative teams, driving process efficiencies, and creative resource management to drive success for the organization.
Mitch Eisenberg	SVP of General Counsel & Data Compliance Officer	Mitch oversees Alliant’s Legal & Compliance team and serves as the Company’s General Counsel and Data Compliance Officer ensuring oversight and compliance in today’s evolving data privacy landscape. Mitch has an extensive background spanning 35+ years handling legal strategy and oversight for a range of companies in the advertising and media space. Prior to Alliant, he has led legal teams at PulsePoint/WebMD, Mediabistro, Jupitermedia, Internet.com and more — handling privacy & compliance, commercial agreements, corporate policy, and a broad range of legal matters. Mitch holds a Juris Doctorate Degree from New York University School of Law and a Masters of Business Administration (MBA) and Bachelors of Science in Business from the University of Connecticut.
Margo Hock	VP of Digital Partnerships	Margo Hock is AnalyticsIQ’s Vice President of Partnerships. She earned her Bachelor of Science in Hearing & Speech Disorder from The University of Kansas. Margo has been driving successful partnerships as a sales, account executive, and partnerships leader for over 15 years. Margo is as passionate about partner success as she is her own.
Walter Chistoni	SVP of Sales	Walter leads Alliant’s New Business and Client Engagement sales teams, ensuring the company drives growth of key vertical accounts and expands Membership of the DataHub data cooperative. Walter has a proven track record of leading sales teams for data brands, publishers, and agencies. During his career he has held executive roles at Data Axle, PMX, Media Horizons Inc., American Media, and News America Marketing — delivering bespoke solutions to brands leveraging first- and third-party data across channels. Walter holds a BS in marketing from Fordham University, and is an active member of multi-channel marketing, shopper insights, direct response, and retail activation groups.
St.Clair McLean	SVP of Infastructure & Security	St.Clair heads up the Infrastructure and Technology Support team, handling the organization’s expanding technology and data infrastructure needs. St. Clair has extensive experience at Alliant leading infrastructure, data security, and systems administration functions and teams. He studied Computer Science and Computer Engineering at Stony Brook University.
Christina Tworek	Director of Cognitive Science & Market Research	Christina Tworek is Alliant's Direct of Cognitive Science & Market Research, where she leads a team of cognitive scientists who apply insights about how people think, feel, and decide to inform product development. She holds a BA in Psychology from NYU and a PhD in Psychology from the University of Illinois at Urbana-Champaign. With nearly 15 years of experience, Christina specializes in turning research into real-world insights across a wide range of industries. She's passionate about bringing data to life and turning complex ideas into clear, meaningful stories that people can actually use.

Alliant Cooperative Data Solutions LLC: Publications & Media

Media Coverage

Title	Publisher	Date
Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions	Business Wire	2025-06-30
Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data	EIN Presswire	2025-06-30
Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph	AdExchanger	2025-06-30
Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data	MarTech360	2025-06-30
Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions	Yahoo Finance	2025-06-30
Beet Retreat Berkshires 2025 - Navigating TV's Fluid Audience (Breakout Session Presented by Alliant)	Beet.TV	2025-07-01
Alliant Launches Custom Audience Solutions to Extend Social Influencer Reach Across All Channels	EIN Presswire	2025-05-21
Alliant Enhances Social Audience Targeting with New Omnichannel Capabilities	MarTech Edge	2025-05-01
Alliant Unveils Custom Audience Solutions to Expand Influencer and Social Media Impact	MarTech360	2025-05-01
Alliant Partners with Ribeye Media to Bolster Data Transparency and Scalability	EIN Presswire	2025-01-29
Alliant Audiences Now Available in Experian's New Data Marketplace	EIN Presswire	2025-01-23
Alliant Audiences Now Available in Experian's New Data Marketplace	MarTech Cube	2025-01-01
Experian Launches Its First-Ever Third-Party Data Marketplace (mentions Alliant)	AdExchanger	2025-01-01
How brands are extending social influence and commanding cross-platform conversations	Digiday	2025-01-01
Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration for Brands and Agencies	EIN News	2024-12-01
Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration	SalesTechStar	2024-12-01
Inverness Graham Acquires Alliant, A Leading Advertising Data Company	EIN Presswire	2024-11-13
Inverness Graham Announces Acquisition of Alliant	Inverness Graham	2024-11-13
Inverness Graham Acquires Alliant, A Leading Advertising Data Company	Adweek	2024-11-13
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams	AdExchanger	2024-11-01
Alliant Launches Custom Audience Solution Tailored to CPG Brands	EIN Presswire	2024-10-16
Alliant Prioritizes Data Expertise with New Executive Sales Hires	EIN Presswire	2024-08-13
Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV	EIN Presswire	2024-08-07
Exclusive: Data Firm Alliant Hires Bank to Pursue Sale	Adweek	2024-07-08
Alliant Deploys Above Data's AI Capabilities To Improve Data Quality and Unlock Revenue Growth Potential	EIN Presswire	2024-06-17
Alliant Data: Above Data's Impact on Data Quality and Revenue Growth	Above Data	2024-06-17
The Marketing Stir - Donna Hamilton, Chief Innovation Officer at Alliant	Stirista	2024-03-05
How marketers are adapting to the new realities of data privacy (by Dave Taylor)	Digiday	2024-01-01
How cookie deprecation, first-party data and privacy regulations are impacting the data landscape (by Dave Taylor)	Digiday	2024-01-01
Alliant - Top Data-Driven Marketing Solutions Provider 2024	MarTech Outlook	2024-01-01
Alliant Awarded First-Ever Joint Neutronian-IAB Tech Lab Certification for Data Transparency Standard and Quality	EIN Presswire	2023-11-27
Alliant Partners With StackAdapt, Giving Self-Serve Programmatic Advertisers Access to Audience-First Data	CMSWire	2023-11-16
CMO Convo - Silo breaking C-suites: A CEO's perspective on the role of CMOs (JoAnne Monfradi Dunn)	CMO Alliance	2023-04-12
Why advertisers demanding higher-quality data and transparency will transform media buying (by Matt Frattaroli)	Digiday	2023-01-01
Alliant CEO: Wishing For A Federal Data Privacy Law	MediaPost	2022-04-01
Neutronian Alliant Performance Case Study	Neutronian	2022-01-01
Audience Data Sessions with Alliant	Eyeota	2022-01-01
Alliant Names Brent Pero Chief Revenue Officer	EIN Presswire	2021-05-11
Alliant's Blog: Measuring Data Quality and Working with Truthset	Truthset	2021-02-02
Audience Data Sessions Q&A with Alliant (Chris Morse)	Eyeota	2021-01-01
Data cooperatives are unlocking collaborative strategies for brands	Digiday	2021-01-01
Winners of the 2019 IAB Data Rockstars - Donna Hamilton, Alliant	IAB	2019-10-01
PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019 (features Donna Hamilton)	MediaPost	2019-10-01
Business Casual Episode 1: Mobile First Marketing Strategy (moderated by Donna Hamilton, Alliant)	Hudson Valley Direct Marketing Association	2018-08-27
Tru Optik to launch free CTV privacy tool for media owners and adtech partners (mentions Alliant)	The Drum	2018-04-01
Legolas Teams With 6 Data Partners (Alliant named)	MediaPost	2012-02-01
MarTech Interview with Dave Taylor, Chief Product Officer at Alliant	MarTech Cube	2025-01-11
Landmark's Investment in Alliant Allows Co-op Database Completion	Chief Marketer	2003-04-13
Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode (by JoAnne Monfradi Dunn, Alliant)	AdExchanger	2021-07-22
Third-Party, Direct Or In-House: Which Clean Room Is Right For You? (by St. Clair McLean, Alliant)	AdExchanger	2022-07-28
Inclusive Advertising Needs To Extend To Audience Planning (by JoAnne Monfradi Dunn, Alliant)	AdExchanger	2020-09-28
Your Custom Model Didn't Work… Now What? (by Asya Takken, Alliant)	AdExchanger	2021-01-27
Highland Math Forms First Data Co-op Of Data Sellers (features Matt Frattaroli, Alliant)	AdExchanger	2019-02-13
Truthset's Collective Launches Out Of Beta To Combat Defective Data (mentions Alliant)	AdExchanger	2022-12-07
Adobe Debuts Its Data Exchange (lists Alliant as partner)	AdExchanger	2015-11-10
Alliant Introduces New Order Scoring Platforms to Meet Surging Demand	Adweek	2007-11-29
Alliant Taps Brittany Powers as Head of Advanced TV	Adweek	2022-06-08
Alliant Prioritizes Data Expertise with New Executive Sales Hires	Adweek	2024-08-13
Alliant Launches Custom Audience Solution Tailored to CPG Brands	Adweek	2024-10-16
Alliant Launches New Streaming TV Subscriber & Viewership Audiences for Advertisers	Adweek	2023-09-11
Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences	Adweek	2024-08-07
Alliant Deploys Above Data's AI Capabilities To Improve Data Quality	Adweek	2024-06-17
Alliant Integrates Data Offering with Grist Mill Exchange	Adweek	2022-09-13
Alliant's Launch With Eyeota as Exclusive Data Exchange Partner	MarTech Series	2021-07-15
Alliant Joins Unified ID 2.0, Pioneering Ad Targeting in a Future Without Cookies	MarTech Series	2021-05-25
Revolutionizing Marketing Campaigns with AI - SAS Customer Story	SAS
More Programmatic Advertising Options with Alliant	Sovrn	2017-02-21
Truthset Launches Data Partner Badges Program (lists Alliant)	Truthset

Alliant Cooperative Data Solutions LLC: Products & Services

Category	Name	Type	Description
Intelligence Collective (Member Co-Op)	Intelligence Collective (Member Co-Op)	Category	The Alliant Intelligence Collective is a vetted, members-only community of brands that responsibly contribute privacy-safe data to unlock exclusive benefits, premium audiences and insights, and evidence-based outcomes. The result is a unique Member database with billions of aggregated consumer transactions and millions of donor data points from a diverse range of brands and not-for-profits. Member data is transformed, anonymized, and leveraged to understand and connect brands and not-for-profits with consumers and donors through audience solutions available across every channel. Membership benefits include: - Next-level insights through analytical learnings sourced from a 500+ community of brands - Cross-member Collaboration empowering member brands to work together to leverage each other's data in conjuction with Alliant research and modeling solutions to identify new audiences - Stronger Data Science through exclusive custom variables created to further enhance existing solutions - Exclusive access to dedicated content, events and industry updates produced specifically for members - Tiered Membership (Charter / Core / Affiliate; Platinum / Gold / Silver): Graduated access, pricing, SLAs, and perks that scale with contribution and engagement. - Curated Onboarding + Data Design Workshop: White-glove intake, governance mapping, and a co-created signal plan tailored to your KPIs and constraints. - Member Pricing & Research Discounts: Preferred rates on enrichment, custom modeling, pilots & tests, and cognitive research studies; bundled pricing across lanes. - Member Council (Invite-Only): Direct input on roadmap, early visibility into releases, private working sessions with product & data leads. - Industry Circles (Peer Networks): Confidential, vertical-specific, in-person or virtual roundtables for knowledge sharing on use cases, signal strategy, and outcomes (no member naming required – could take the form of an in-person event or a simpler newsletter-type approach). - Data Solutions Access: Access to all Alliant People-Based Data Solutions, member-only derived data, member-only predictive elements, exclusive access to aggregate deterministic data - Annual Events, Workshops, & QBRs: Annual Alliant partner event, QBRs, 1–2 onsite sessions per year for roadmap and use-case planning. - Referral & Contribution Rewards: Credits or tier accelerators for referring qualified Members, expanding contributions, or participating in documented case studies (anonymized by default). - Member Taxonomy Services: Mapping your in-house categories to Alliant People-Based Data taxonomies for frictionless ops. - Dedicated Solutions Pod: Named team of strategists for ongoing collaboration, support, and performance tuning. Differentiators compared to traditional data cooperatives: - Exclusive Member Access & Benefits: A vetted, members-only environment with privileged benefits, tiered perks, and priority partnership—full co-op capabilities are reserved for Members. - Deterministic Transaction Truth: Permissioned, transaction-level evidence from known purchasers—member-contributed and identity-ready—transformed into analytics-grade, second-party audiences and enrichment for accurate targeting and measurement. - Positive and Negative Behaviors: The only co-op that captures both purchase and adverse outcomes (e.g., non-payment/chargeback), enabling superior LTV, risk, and response modeling versus top-line purchase summaries alone. - Psychology-Enhanced Member Intelligence: Uniquely augmented with cognitive-psychology signals (motivations, buyer types, propensities) to illuminate why consumers act—delivering decision drivers alongside verified behavior. - Compliance-By-Design: Member data remains exclusive; anonymized, derived evidence may inform predictive models under strict governance backed by documentation and enterprise controls. - Omnichannel Identity & Activation: PII and modern IDs (UID2, RampID) with delivery to hundreds of destinations—activate across direct mail, CTV/TV, RMNs, social, programmatic, clean rooms, and data warehouses with measurable outcomes.
Intelligence Collective (Member Co-Op)	The Alliant Intelligence Collective	Product/Service	The Alliant Intelligence Collective is a vetted, members-only community of brands that responsibly contribute privacy-safe data to unlock exclusive benefits, premium audiences and insights, and evidence-based outcomes. The result is a unique Member database with billions of aggregated consumer transactions and millions of donor data points from a diverse range of brands and not-for-profits. Member data is transformed, anonymized, and leveraged to understand and connect brands and not-for-profits with consumers and donors through audience solutions available across every channel. Membership benefits include: - Next-level insights through analytical learnings sourced from a 500+ community of brands - Cross-member Collaboration empowering member brands to work together to leverage each other's data in conjuction with Alliant research and modeling solutions to identify new audiences - Stronger Data Science through exclusive custom variables created to further enhance existing solutions - Exclusive access to dedicated content, events and industry updates produced specifically for members - Tiered Membership (Charter / Core / Affiliate; Platinum / Gold / Silver): Graduated access, pricing, SLAs, and perks that scale with contribution and engagement. - Curated Onboarding + Data Design Workshop: White-glove intake, governance mapping, and a co-created signal plan tailored to your KPIs and constraints. - Member Pricing & Research Discounts: Preferred rates on enrichment, custom modeling, pilots & tests, and cognitive research studies; bundled pricing across lanes. - Member Council (Invite-Only): Direct input on roadmap, early visibility into releases, private working sessions with product & data leads. - Industry Circles (Peer Networks): Confidential, vertical-specific, in-person or virtual roundtables for knowledge sharing on use cases, signal strategy, and outcomes (no member naming required – could take the form of an in-person event or a simpler newsletter-type approach). - Data Solutions Access: Access to all Alliant People-Based Data Solutions, member-only derived data, member-only predictive elements, exclusive access to aggregate deterministic data - Annual Events, Workshops, & QBRs: Annual Alliant partner event, QBRs, 1–2 onsite sessions per year for roadmap and use-case planning. - Referral & Contribution Rewards: Credits or tier accelerators for referring qualified Members, expanding contributions, or participating in documented case studies (anonymized by default). - Member Taxonomy Services: Mapping your in-house categories to Alliant People-Based Data taxonomies for frictionless ops. - Dedicated Solutions Pod: Named team of strategists for ongoing collaboration, support, and performance tuning. Differentiators compared to traditional data cooperatives: - Exclusive Member Access & Benefits: A vetted, members-only environment with privileged benefits, tiered perks, and priority partnership—full co-op capabilities are reserved for Members. - Deterministic Transaction Truth: Permissioned, transaction-level evidence from known purchasers—member-contributed and identity-ready—transformed into analytics-grade, second-party audiences and enrichment for accurate targeting and measurement. - Positive and Negative Behaviors: The only co-op that captures both purchase and adverse outcomes (e.g., non-payment/chargeback), enabling superior LTV, risk, and response modeling versus top-line purchase summaries alone. - Psychology-Enhanced Member Intelligence: Uniquely augmented with cognitive-psychology signals (motivations, buyer types, propensities) to illuminate why consumers act—delivering decision drivers alongside verified behavior. - Compliance-By-Design: Member data remains exclusive; anonymized, derived evidence may inform predictive models under strict governance backed by documentation and enterprise controls. - Omnichannel Identity & Activation: PII and modern IDs (UID2, RampID) with delivery to hundreds of destinations—activate across direct mail, CTV/TV, RMNs, social, programmatic, clean rooms, and data warehouses with measurable outcomes.
People-Based Data Solutions	People-Based Data Solutions	Category	Comprehensive data solutions powered by AnalyticsIQ that combine deterministic purchase behavior with psychology-driven predictive insights.
People-Based Data Solutions	PeopleCore	Product/Service	A foundational, predictive data asset covering over 95% of U.S. consumers that blends demographic, public, and self-reported data with psychological research to create the most robust view of who individuals are, what they do, and why they make decisions.
People-Based Data Solutions	PurchaseCore	Product/Service	A consumer purchase and brand affinity and propensity database comprised of known and inferred transaction-based data that helps marketers understand how consumers spend their money and what payment methods and types of products they buy.
People-Based Data Solutions	ProfessionalsCore	Product/Service	A B2B marketing database that delivers business, professional, and personal level insights, tapping into the cognitive sciences behind B2B decisions and purchases to help understand decision makers beyond their titles.
Data Solutions Use Cases	Data Solutions Use Cases	Category	Comprehensive suite of solutions for audience targeting, optimization, and enrichment.
Data Solutions Use Cases	Audience Targeting	Product/Service	Precision targeting solutions to reach the right consumers across channels.
Data Solutions Use Cases	Predictive Modeling & Optimization	Product/Service	Advanced predictive modeling to optimize campaign performance and ROI.
Data Solutions Use Cases	Data Enrichment	Product/Service	Enrich first-party data with behavioral, demographic, and psychographic insights.

Alliant Cooperative Data Solutions LLC: Target Industries

Industry	Description	Links
Financial Services	Alliant offers a breadth of data insights that can be leveraged for financial services use cases across banking, asset management, insurance, and beyond.	Learn more, Learn more
Retail	Alliant can help retail brands target retail shoppers looking to splurge on fashion, products, brands, luxury, tech items and more based on their purchase behaviors, lifestyle interests, and decision motivations.	Learn more, Learn more
Direct Mail	Alliant is the data partner that can help brokers, printers, and strategy providers expand their value, expertise, and speed to ultimately deliver higher performing direct mail campaigns for their clients. Alliant provides audience data solutions that drive profitable campaign results for DTC brands aiming to grow and improve performance in direct mail marketing.	Learn more, Learn more
AdTech Platforms	Alliant offers a comprehensive digital taxonomy powered by AnalyticsIQ made up of thousands of reliable marketing audiences that cover all aspects of consumer lives. These audiences can be made available off-the-shelf in leading adtech platforms.	Learn more, Learn more
Digital Advertising Agencies	Digital agencies leverage Alliant digital audiences powered by AnalyticsIQ to reach the right consumers and fuel better campaign results.	Learn more, Learn more
CTV	Alliant digital audiences powered by AnalyticsIQ can be leverage acrossed channels, including CTV.	Learn more, Learn more
CPG	Alliant’s expanded CPG solution offers a new set of syndicated audiences and the flexibility of custom audiences. Built on receipt-level transactional data combined with additional consumer attributes, this unique CPG targeting solution delivers a high level of accuracy and scale to campaigns.	Learn more, Learn more
Health & Wellness	Alliant offers a breadth of insight into consumer health and wellness behaviors and interests, SDOH factors, and even HCP insights to fuel better healthcare engagement and marketing.	Learn more
Home Improvement	Alliant offers thousands of audiences to help brands and agencies aiming to reach consumers tackling home DIY projects, remodeling, outdoor landscape and garden transformations, and more.	Learn more
Travel	Alliant data helps brands reach travelers ready to explore based on preferred travel methods, travel intentions, travel interests, travel spend, and more.	Learn more
Political	Alliant provides a variety of audiences to help power your next political campaign from voting behaviors, views, demographics, motivations, and more.	Learn more
Automotive	Alliant data helps brands reach consumers ready to purchase or lease new and used vehicles, makes, models, aftermarket products and more.	Learn more
Sports	Alliant data can help you reach sports enthusiasts across college sports, professional leagues, fantasy sports, and specific teams.	Learn more
Entertainment	Alliant data unlocks crucial insight that helps brands reach consumers ready to make entertainment purchases based on their interests, motivations, spending habits, and likely actions.	Learn more

Alliant Cooperative Data Solutions LLC: Contact & Profiles

Address: 301 Fields Lane, Brewster, NY, 10509-2621, United States

Platform	Description
Alliant LinkedIn
Alliant Website
Alliant About Page
Alliant Privacy Policy
AnalyticsIQ KGMID	Alliant acquired AnalyticsIQ in June 2025. The acquisition of AnalyticsIQ strengthens the combined company’s market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions.
Analytics IQ LinkedIn	Alliant acquired AnalyticsIQ in June 2025. The acquisition of AnalyticsIQ strengthens the combined company’s market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions.
Alliant KGMID
Alliant Liveramp Partner Profile
Alliant Crunchbase Profile
Alliant Datarade Profile
Alliant Apps Run The World Data Vendor Profile
Alliant Apps Run The World Data Customer Profile
Alliant Grow Jo Profile
Alliant DNB Profile

Alliant Cooperative Data Solutions LLC: Company Values & Heritage

Our Values

Our mission is to fuel better outcomes for all by delivering innovative people-based data solutions that enable brands to improve marketing performance.

Our Values

Accessible intelligence that makes every touchpoint count.

Our Values

Alliant is the people-based data partner that unites what happened with why it happens by combining the rigor of deterministic transactional data with the foresight of psychology-driven research to give marketers a complete picture of consumer behavior - from audience design to activation. Alliant combines purchase behavior with psychology-driven prediction to deliver a complete, people-based view. Deterministic transactional data and cognitive research fuel predictive data solutions, creating a living intelligence that gets better over time. With compliance-by-design and identity interoperability, our data activates seamlessly across direct mail, CTV, RMNs, social, and programmatic.

Our Values

A continuously learning ecosystem where deterministic behavior complements predictive insight, new research and data expands capabilities, and best in class data science and analytics turn insight into action.

Our Values

Pairing purchase behavior with cognitive insight to help marketers understand the what and the why behind consumer decision making.

Our Values

Compliance-by-design processes and independent validation/certifications deliver clear provenance and de-risked usage for regulated and enterprise environments.

Our Values

Keeping pace with shifting consumer mindsets and market needs through rapid development of new attributes and bespoke models tuned to vertical goals.

Our Values

Alliant is committed to sustaining an environment that exemplifies: - Excellence - Ethical Conduct - Strategic Leadership - Attracting and Developing Top Talent - Diversity and Inclusion - Integrity and Transparency - Continuous Improvement and Innovation - Exceptional Customer Experiences and Value Creation Our company values CREATE a high standards culture made up of collaboration, respect, ethics, accountability, trust, and excellence. We invite you to experience the brilliance!

Our Values

Alliant offers a vetted, members-only community of brands that transforms contributions into ready-to-use intelligence in exchange for exclusive benefits, premium audiences and insights, and evidence-based outcomes with governance, transparency, and compliance at the core.

Our Values

Alliant models are developed by a data scientist who actively guides the decision-making process at every stage.

Our Values

Model builds analyze transaction, demographic, and geographic data from the client's responders, even before they make a purchase with the brand.

Our Values

Integrated insights from both favorable and unfavorable behaviors such as payments, cancellations, returns, and write-offs.

Our Values

Robust and comprehensive B2C and B2B data that provides the complete picture of who people are, what they do, and why they do it.

Our Values

Leverage the same audience across digital, TV, and offline channels.

Our Values

With an extensive distribution network, Alliant's audiences can be pushed for immediate activation anywhere, including walled gardens.

Our Values

Work with a dedicated strategist from Alliant who is fully invested in your clients' success, every step of the way.

Our Values

Cognitive research translates human motivations, buyer types, and propensities into actionable data informing the why and what's next behind behavior.

Alliant Cooperative Data Solutions LLC: Key Milestones

Date	Milestone	Description
2025-07-01	Acquisition of AnalyticsIQ	AnalyticsIQ Alliant, the leading data-driven audience company, today announced its acquisition of AnalyticsIQ, an innovator in predictive, people-based marketing data. Recognized for its unique predictive analytics and marketing data, AnalyticsIQ blends cognitive psychology with statistical analysis to enhance behavioral targeting and drive marketing performance. Alliant’s acquisition of AnalyticsIQ strengthens the combined company’s market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions. The combined business will continue to offer advertisers Alliant’s high-performing audience solutions and trusted data cooperative and AnalyticsIQ’s predictive data products rooted in cognitive psychology. The newly combined organization will offer clients: • Enhanced data scale and precision, combining 40+ years of experience and billions of curated transactional signals with psychographic and motivational intelligence • Extensive data science capabilities, integrating predictive modeling, cognitive research, and audience optimization • Expanded consumer targeting, data enrichment, and behavioral insight • Seamless activation, with robust identity linkages and integrations across 400+ platforms and destinations • Trusted compliance and transparency, backed by SOC2 certification, Truthset scoring, and verified by IAB Tech Lab and NQI

Alliant Cooperative Data Solutions LLC: Corporate Structure & Acquisitions

Private equity owner: Inverness Graham Investments

Inverness Graham is a Philadelphia based firm focused on acquiring innovative companies where technology is transforming traditional industry. The firm’s Flagship strategy focuses on high-growth businesses in Healthcare, Tech-Enabled Services / Software and Advanced Manufacturing. The firm’s Green Light strategy targets tech-enabled businesses where Environmental Sustainability is a key driver of accelerating growth. Inverness Graham executes a differentiated, repeatable model for value creation through its proprietary Strategic Platform Build approach. Founded by senior executives of the Graham Group, the firm builds upon a 60-year legacy of operational excellence, bringing substantial value creation resources and an innovative mindset to support its portfolio company partners.

Acquisitions

Organization	Acquisition Date	Description
AnalyticsIQ	2025-07-01	Inverness Graham, a Philadelphia-based buyout firm focused on acquiring innovative companies where technology is transforming traditional industry, announced today that its marketing data and analytics company, Alliant, has acquired AnalyticsIQ. An innovator in predictive analytics and people-based marketing data, AnalyticsIQ blends cognitive psychology with statistical analysis to enhance behavioral targeting and drive marketing performance. The company utilizes survey-based methodology and machine learning to model consumer behavior and intent, enabling advertisers to reach high-value audiences and enhance campaign outcomes through more effective targeting and personalization. The acquisition of AnalyticsIQ strengthens the combined company’s market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions. “AnalyticsIQ’s innovative data solutions strongly complement Alliant’s strengths in cooperative data and analytics,” said Michael Morrissey, Managing Principal at Inverness Graham. “Combining Alliant’s proprietary transaction data with AnalyticsIQ’s predictive modeling and digital integrations enhances our collective ability to deliver high-performing, insight-driven audiences across both traditional and emerging marketing channels. Together, the combined business enables a differentiated, data-rich platform with more customer applications and deeper market reach. We look forward to supporting Alliant and AnalyticsIQ’s next phase of growth together.” As part of the acquisition, Scarlett Shipp, the current Chief Executive Officer (“CEO”) of AnalyticsIQ, has been appointed the new CEO of the combined business. JoAnne Monfradi Dunn, Alliant’s founder and CEO, has announced her retirement from day-to-day operations and will assume an active Board seat to guide the transition and continue providing strategic leadership at the Board level. “Our team has spent years building predictive data that helps brands not just understand what people do—but why they do it,” said Scarlett Shipp. “Joining forces with Alliant enables us to scale that mission and bring even more powerful insights to clients across channels. Together, we’re building on our industry leadership to create a data company that raises the bar—delivering an unprecedented combination of differentiated data, trust, and results.” Inverness Graham and Alliant are actively seeking further acquisitions and strategic partnerships with innovative companies that provide high-quality marketing data, analytics and technology. Faegre Drinker Biddle & Reath LLP served as legal counsel to Inverness Graham. Stephens Inc. served as exclusive financial advisor to AnalyticsIQ. Terms of the transaction were not disclosed.

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Alliant Cooperative Data Solutions LLC: Key Milestones

Alliant Cooperative Data Solutions LLC: Corporate Structure & Acquisitions

Private equity owner: Inverness Graham Investments

Acquisitions

Alliant Cooperative Data Solutions LLC: Frequently Asked Questions

Alliant Cooperative Data Solutions LLC: Media Gallery

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