Revenue Development Program
Get free hands-on training, one-on-one coaching, and peer support to unlock the full potential of Newspack’s powerful revenue tools.
How it works
We place you in a program track that has the most immediate revenue opportunity. Each cohort is composed of publishers who will benefit from working with one another. And it’s free, thanks to support from the Knight-funded Lenfest Local News Infrastructure Fund.
Those three program tracks are:
- Advertising and sponsorships: Optimize advertising and sponsorship opportunities.
- Newsletters: Boost subscriber growth and monetization.
- Reader revenue: Generate direct revenue using reader revenue models such as memberships, subscriptions, and paywalls.
Expert coaching and support
We work with you to identify growth opportunities and develop a customized plan with clear steps you can implement immediately.
The program kicks off with a six-session sprint, where each cohort works with a team of coaches and Newspack product experts, including specialists from Blue Engine Collaborative and other seasoned professionals. These experts have collectively helped hundreds of publications enhance their revenue strategies.
Following the sprint, the program continues with ongoing support for a full year. You’ll receive actionable insights and continuous guidance to achieve measurable results, with a collaborative approach providing practical takeaways for long-term success.
Meet the team
Kim Bode
Head of Revenue Development Program
A business correspondent turned news product strategist, Kim is dedicated to advancing the mission of journalism through innovative and impactful approaches. Drawing on years of experience in audience growth, product leadership, coaching, and consulting for media organizations of all sizes, Kim has designed the Revenue Development Program with publishers’ unique needs and challenges in mind. Her focus is on ensuring the program delivers actionable and effective solutions that drive significant, long-term results.
Nate John
Revenue Development Program Manager
Nate has been supporting news organizations for more than 10 years. With a passion for turning casual users into superfans, Nate uses his background in product management and multimedia journalism to boost mission-driven journalism. As program manager, he’s advancing that work for Newspack publishers — and guiding them toward sustainability.
Annalisa Eichholzer
Revenue Development Program Manager
Annalisa is a fundraiser with a decade of experience at the intersection of media and technology. She joined Newspack’s Revenue Development Program to build strategic relationships with partners and funders while helping publishers unlock the full potential of the platform. Prior to this, she managed the corporate partnerships portfolio at the Thomson Reuters Foundation. Annalisa holds an MSc in Media and Communications from LSE.
Impact
How YubaNet doubled its revenue using Newspack
YubaNet became one of the first publishers to use Newspack in 2019. They’ve since doubled their revenue. Here’s how.
How three publishers transformed their advertising strategies
Soccer America, Richland Source, and The Colorado Sun received guidance from the Revenue Development Program to optimize their advertising strategies.
With cybersecurity under control, The Haitian Times focused on increasing reader revenue
The Haitian Times team is able to focus on growth, while Newspack focuses on keeping its site secure.
Lookout Local saves more than $100K per year using Newspack
Lookout Local saves more than $100K a year in technology costs and about six hours per week on newsletter creation.
Ready to sign up for our next cohort?
Membership in Newspack’s Revenue Development Program is application-based and open to any current Newspack publisher.
Prospective publishers can get in touch with our sales team to learn more.
Current publishers should reach out to their technical account managers for more information.
The RDP has helped me clearly understand how our newsletter strategy compares to peers in other markets. The hands-on coaching gave me actionable ways to immediately improve our acquisition strategy.
Keith Pepper
Publisher, Rough Draft Atlanta
From reader prompts and engagement best practices to funnel-build and data optimization, this program helped me make better-informed decisions and lead with data, which optimized our engagement and revenue-generating capacity as an organization.
Penda Howell
CEO and Publisher, New Jersey Urban News
We were able to optimize the copy on our newsletter signup boxes, which doubled our signups in less than one week. The coaching expertise was invaluable in driving audience engagement.
Brittany Winkfiel
Associate Publisher, Denver Urban Spectrum
