In-store media is rapidly advancing—QR-enabled screens, digital endcaps, smart displays, in-store audio, and other addressable formats are reshaping the shopper experience. But one thing hasn’t kept pace: measurement.
Plus, adoption has been slow due to operational complexity, inconsistent standards, and a lack of comparability across networks.
That’s why we developed A Viable Framework for Maturing In-Store Media Measurement. This practical, phased approach builds on the existing guidelines while setting a clear vision for how in-store media can and should mature.
What's Inside:
- A standard measurement baseline that retailers and vendors can adopt today
- An actionable path grounded in current capabilities . . .
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