Guidelines for Incremental Measurement in Commerce Media
In this episode, IAB Pulse host Chris Bruderle sits down with IAB’s Collin Colburn and Clerdata’s Meghan Corroon to unpack one of the most critical topics in commerce media today—incrementality. Discover why it’s now a top priority for marketers, how IAB’s new framework defines true causal measurement, and what questions brands should ask to validate real business impact.
Building Smarter MMM for Today's Marketers
Angelina Eng, IAB’s Vice President of Measurement, Addressability & Data Center, led a discussion inspired by the Modernizing MMM Best Practices for Marketers guide. Industry leaders shared how organizations are strengthening data foundations, aligning MMM with attribution and experimentation, and turning measurement into a continuous driver of performance and growth.
Featured eLearning Course:
Introduction to Retail Media
Introduction to Retail Media
Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.
IAB Conferences - Select Sessions on Demand
IAB NewFronts
IAB NewFronts is the world’s largest digital content marketplace – committed to creating valuable partnerships between brands and native digital content. Spanning the week of May 5-8, 2025 across New York City, NewFronts showcased the latest digital video content and innovations.
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IAB PlayFronts
2025 IAB PlayFronts, the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, recently concluded its fourth year on April 2st.
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IAB Connected Commerce Summit
IAB’s third annual Connected Commerce Summit: Retail Reimagined brought together executives from across the commerce ecosystem for exclusive keynote presentations, dynamic peer-to-peer discussions, and breakout sessions that dived deep into the rapidly evolving world of commerce.
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IAB Podcast Upfront
The industry’s top trailblazers, creators, platforms, and networks took the stage at the 2025 Podcast Upfront to unveil must-hear shows, showcase emerging talent, and debut exclusive advertising opportunities.
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Featured eLearning Courses
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Digital Fundamentals
In this interactive online course, you will gain a high-level understanding of the digital advertising ecosystem as well as common terminology and essential processes that are used throughout the ad tech industry.
Introduction to the Creator Economy
The digital creator economy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value authentic, relatable content.
Introduction to Retail Media
Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.
Gaming 360
Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.
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