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Myths & Facts
When it comes to the sustainability of Print and Paper, it is important to separate the Facts from the Myths.
Packaging Facts
Paper packaging is made from renewable materials. It is durable, attractive, recyclable and biodegradable. It is an essential component of the circular economy.
Anti-Greenwash
Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.
Love Paper
Love Paper is a global consumer campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
The Story of Paper
Paper is a uniquely renewable, sustainable and recyclable product and epitomises the circular economy model of make, use, recycle and reuse.
The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way - so successfully that European forests, which provide 90% of the wood fibre used by the European pulp and paper industry, have grown by an area the size of Switzerland in just 15 years!
Find Out MoreReady to Bust some Myths?
When it comes to the sustainability of Print and Paper, it is important to separate the Facts from the Myths.
Find Out More
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