Over 1,320 companies around the world removed misleading ‘Go Green, Go Paperless’ claims in response to the Two Sides North America Anti-greenwashing Campaign
Get the latest information on hot environmental topics affecting the print, paper and paper-based packaging industry.
Don’t let the common myths about the sustainability of print, paper and paper-based packaging harm your business. Arm yourself with the facts!
Love Paper is a global consumer campaign promoting the sustainable, beneficial and attractive attributes of print, paper and paper-based packaging.
Discover how the Two Sides North America Anti-Greenwashing Campaign is eliminating unsubstantiated “Go Green, Go Paperless” claims made by major corporations and other organizations across North America.
Two Sides is a global, member-funded non-profit organization dedicated to promoting the uniquely sustainable attributes of print, paper and paper-based packaging
When it comes to the sustainability of Print and Paper, it is important to separate the Facts from the Myths.
Back in 2019, industry voices were already asking whether a “digital backlash” was on the horizon as people began to question the impact of constant screens and social media on their own lives and their children’s education. Six years later, the picture is clearer: we have not seen a mass…
The Two Sides Trend Tracker is a biennial global survey and one of the most comprehensive studies into the consumers perceptions of print, paper, and paper-based packaging. In its latest edition, the survey company, Toluna, gathered responses from 12,400 consumers across 17 countries, including the United States, Canada, South America, South…
As consumers grow more environmentally conscious, their preferences for packaging are shifting in clear and measurable ways. The 2025 Two Sides Trend Tracker Report highlights that packaging is no longer viewed as just a functional necessity—it is now an important reflection of sustainability values, brand responsibility, and consumer expectations. Paper…
In June 2025, the Competition Bureau of Canada released its final guidelines for environmental claims, marking a significant development in the regulation of green marketing across all sectors, including print and paper. The move is a response to rising public concern over greenwashing and aligns with global efforts to increase…
Two Sides North America has released the Two Sides 2025 Trend Tracker for the United States and Canada. This expansive international study, commissioned by Two Sides and conducted by independent research firm Toluna, gathered insights from more than 12,400 consumers across 17 countries to better understand perceptions of paper, print,…
ANZ
Brazil
America Latina
France
Germany
Italy
Portugal
North America
South Africa
Nordics
United Kingdom
