2026 IAB Connected Commerce Summit

Speakers & Moderators

• 
  Collin Colburn

  VP, Commerce & Retail Media

  IAB

  IAB - VP, Commerce & Retail Media
  

  Agenda Sessions

  Tuesday, Apr 14 – 9:00 AM EST

  The Year Of Integration: Solving Commerce Media’s Biggest Imperatives

  Tuesday, Apr 14 – 9:15 AM EST

  The New Growth Equation: Where Media, Retail, and Tech Converge

  Tuesday, Apr 14 – 1:35 PM EST

  From Silo to System: Integrating Retail Media into the Retail Engine

  Tuesday, Apr 14 – 4:20 PM EST

  The Great Debate: Who Holds The Customer in an Autonomous World?

  Collin Colburn

  VP, Commerce & Retail Media

  IAB

  IAB - VP, Commerce & Retail Media

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  Before joining IAB, Collin led Growth and Go-To-Market Strategy at Night Market, Horizon Media’s commerce agency. Prior to that, Collin spent over a decade at Forrester, holding multiple roles across research and sales. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, he keynoted industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.
  
  Collin was born, raised, and currently living in, Fairfield, Connecticut. He has a B.A. in Economics from The Catholic University of America in Washington, DC. In his free time, you can find him playing with his two young sons, Landon and Nathan; exploring restaurants with his wife, Karen; and enjoying whatever sports season is in full swing

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• 
  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center
  

  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center

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• 
  Caroline Giegerich

  Vice President, AI

  IAB

  IAB - Vice President, AI
  

  Caroline Giegerich

  Vice President, AI

  IAB

  IAB - Vice President, AI

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  Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics.

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• 
  Molly Hjelm

  CVP, Head of Retail Media

  Ace Hardware

  Ace Hardware - CVP, Head of Retail Media
  

  Agenda Sessions

  Tuesday, Apr 14 – 1:35 PM EST

  From Silo to System: Integrating Retail Media into the Retail Engine

  Molly Hjelm

  CVP, Head of Retail Media

  Ace Hardware

  Ace Hardware - CVP, Head of Retail Media

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  Molly Hjelm is Corporate Vice President and Head of Retail Media at Ace Hardware, where she built and launched RedVest Media in 2025. With leadership roles at Kroger Precision Marketing, Dollar General Media Network, 84.51°, SPINS, and dunnhumby, Molly brings deep expertise in retail data, activation, and measurement. She’s passionate about building accountable media ecosystems that connect brands with real customers and drive tangible growth. At Ace, she’s leveraging scale, loyalty, and tech to deliver precision and performance. Molly’s career reflects a commitment to outcomes, innovation, and the people behind every purchase.

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• 
  Andrew Lederman

  Vice President, Global Digital Commerce

  Mondelēz International

  Mondelēz International - Vice President, Global Digital Commerce
  

  Agenda Sessions

  Tuesday, Apr 14 – 2:05 PM EST

  Engineering the Next Phase of Shoppable Media

  Andrew Lederman

  Vice President, Global Digital Commerce

  Mondelēz International

  Mondelēz International - Vice President, Global Digital Commerce

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  Andrew Lederman is a seasoned digital commerce executive with deep experience driving global transformation across the consumer goods industry. He is Vice President of Global Digital Commerce at Mondelēz International, where he leads a $3B+ business focused on accelerating growth through data-driven strategy, emerging commerce platforms, and operational excellence. Earlier, Andrew was part of the founding team at OpenSky, later acquired by Alibaba, and helped launch and scale BEES at AB InBev, one of the world’s largest B2B commerce platforms. Known for bringing startup agility into large-scale organizations, he is recognized for his strategic vision, disciplined execution, and ability to build high-performing, future-ready teams.

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• 
  Lauren Livak Gilbert

  Executive Director

  Digital Shelf Institute

  Digital Shelf Institute - Executive Director
  

  Agenda Sessions

  Tuesday, Apr 14 – 9:45 AM EST

  Building the Transparent Commerce Media Tech Stack

  Lauren Livak Gilbert

  Executive Director

  Digital Shelf Institute

  Digital Shelf Institute - Executive Director

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  Lauren Livak Gilbert is Executive Director of the Digital Shelf Institute (DSI) and co-host of the Unpacking the Digital Shelf podcast. With over 10+ years of experience in digital commerce and design, Lauren is a sought-after commerce strategist for hundreds of global omnichannel brands. While at Johnson & Johnson, Lauren launched a new, successful digital strategy for its Consumer North America business. At Salsify she worked with more than 100 global brands to develop a comprehensive commerce strategy, including staffing, technology investments, and performance-based processes. And at the DSI she connects with brands, retailers, tech partners and agencies to help advance the industry with her research and content.

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• 
  Mario Mijares

  Vice President of Insights, Loyalty, Marketing and Monetization Platforms

  7-Eleven

  7-Eleven - Vice President of Insights, Loyalty, Marketing and Monetization Platforms
  

  Agenda Sessions

  Tuesday, Apr 14 – 9:45 AM EST

  Building the Transparent Commerce Media Tech Stack

  Mario Mijares

  Vice President of Insights, Loyalty, Marketing and Monetization Platforms

  7-Eleven

  7-Eleven - Vice President of Insights, Loyalty, Marketing and Monetization Platforms

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  Mario Mijares is Vice President of Insights, Loyalty, Marketing and Monetization Platforms at 7-Eleven, Inc. In this role, he leads the teams responsible for customer research and analytics, loyalty programs, in-store and shopper marketing, retail media and monetization platforms. Mario joined 7-Eleven in 2020 with more than 20 years of experience in retail and retail-consulting with top retail brands across the USA, UK, France, Canada, Mexico, and Australia. As such, he is a keen student of marketing practices around the world. Over the last two years, his team has created several key 7-Eleven products, including C-Shopper, The Brainfreeze Collective and Gulp Media to help CPGs better understand and market to the immediate-consumption consumer.

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• 
  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center
  

  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center

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  Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
  
  Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
  
  Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

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